What's New in the World of Organic Fashion?
This is a guest post by Sophia Smith
Sustainable is the name of the game when it comes to the latest fashion movements trailblazing their way to the forefront of the industry. While many brands are being called out for their poor practices in terms of their production as well as other ethical questions regarding human rights and fair labor, there are others striving to make the fashion world a much more eco-conscious, equality-driven one.
Choosing organic, sustainable, long-lasting garments has become one of the key ways to battle the fast fashion trends of seasonal wardrobe changes and never-ending consumerism. While it may seem like just one among the many relevant topics that are reshaping fashion as we know it, the organic movement remains a key driving force of fashion change.
When Less Is More
Although this particular trend has nothing to do with minimalism per se, as far as fashion is concerned at least, it represents a growing tendency among organic clothes designers as well as consumers. Simply put, it refers to a growing preference and respect for micro-influencers who are changing our buying habits one person at a time in their small follower base.
Compared to celebrities amassing millions of followers, these people from everyday occupations and with everyday worries have started making a more meaningful impact on a global scale. If your college roommate’s friend, whose sense of style is impeccable, opts for an organic brand, you’ll be much more likely to trust it. In turn, small organic brands are starting to pop up and make the fashion world a better place, not just fashion conglomerates who already have the means to reach the organic end.
The Green Footprint
Even in the realm of organic fabrics, not all of them are equally sustainable or suitable for the planet and our own use. Some require too much land, water, and other resources to grow in optimal amounts and retain their quality, while others, such as organic bamboo, are incredibly resilient and low-maintenance, making them ideal for the clothing industry.
That is why organic is not the only label brands are taking care of right now, as the public is becoming more educated on the topic, and can tell the difference between being organic and sustainably organic. This label alone is no longer enough, inspiring more brands to make even more Earth-friendly choices.
Having more educated customers means that every brand has a growing responsibility to deliver stylish pieces that have a distinct purpose. If “trendy” no longer cuts it, and “organic” needs to be reinforced by other green steps, what makes an item a desirable one in the eyes of the modern fashionista who chooses to buy sustainably? Well, it boils down to health and wellbeing. As much as we want our planet to heal, we also want to protect our health in the process and do what’s best for us.
In that respect, personal hygiene and intimate lingerie are another hot topic in the world of organic fashion. Natural materials such as cotton, bamboo, hemp and linen have become the key materials in producing your favorite bra, the most comfortable undies, as well as your perfect tops. Breathable, durable materials that are also organic and sustainable are in the spotlight when it comes to designing these everyday wearables, so that your style comes with the purpose of keeping you healthy.
Organic has long stood for what’s truly healthy for the planet as well as us, but organic design, manufacturing, as well as shopping comes with a whole slew of other responsibilities that many brands are now beginning to emphasize. The idea of organic also comes with the notion of cruelty-free, long-lasting, reusable, and repurposed, so that beautiful organic clothing can also come with an ethical promise and value.
Changing fashion practices come with the long-term promise that brands can change for the better, but we, as consumers, must also take the pledge to shop responsibly and resist fast fashion names that are still present in overwhelming numbers.
Transparency Is Key
However, a burning issue in organic fashion design remains the fact that we still have limited access to the policies of many popular brands. Some of their campaigns are getting more visibility, while the largest brands are under a microscope and are getting plenty of publicity for every step they make. Some names that stand out in their organic efforts include Synergy, Beaumont Organic, and Bhumi, all of which do their absolute best to keep their customers informed as to how each piece of clothing came to be.
We still have much to learn about other brands and their policy changes. Organic is no longer perceived as the stand-alone promise of quality and sustainability, and brands need to step up and combine their efforts to enforce a more profound change.