I'm a day late with my internet roundup this week… apparently Black Friday meant a super-busy workday and no time for blogging. Even if you're a Canadian who doesn't work in retail… Anyway, without further delay, here's what's noteworthy this week from around the web:
THE WORDS OF WAR by Lea Carpenter: his short little piece introduces us to six veterans of the Iraq and Afghanistan wars who have become successful writers since returning home. Writing everything from fiction, poetry, memoirs, and plays, these veterans are creating a new literary trend and offering us a precious glimpse into their inner lives during and after their time overseas. The Full Story.
TURNING CUSTOMERS INTO CULTISTS by Derek Thompson: This article discusses new approaches to branding that companies have had to adopt with the rise of the internet. With countless online review platforms, consumers now have access to a product's pros and cons before spending a dime. In this piece, Derek Thompson points out how branding and marketing strategies now cater to a person's sense of identity and asks how certain companies, like Apple, have managed to inspire cult-like devotion among many of their customers. The Full Story.
IF YOU LOVE DOWNTON ABBEY from It's Always Autumn: This last post is just for fun. I'm addicted to costume dramas and have nearly finished re-watching all five seasons of Downton Abbey. With just a few more episodes to go I'm looking for something new to watch while I wait for the release of the season 5 Christmas Special on December 25th. This list from the blog It's Always Autumn should keep me from going into costume drama withdrawal. The Full Story.